Formpoet - Rebranding

The products handcrafted by FORMPOET characterise by their fascinating minimalism written in the simple forms. Their modern design appears timeless in the connection with the natural materials. They surely add aesthetic and stylish touch to every interior they appear in.

Client: Formpoet | Curated by: Task Force Online | Graphic Design & Art Direction: Marika Graczyk, Saverio Chiumarulo

I had a chance to contribute to this rebranding project and watch Thomas’s Poganitsch brand turn into Formpoet.

The Formpoet’s logo was carefully designed to reflect the style and mood of the products. During the creation process we decided to go for two versions. The main one, that will be inscribed in the square and the alternative one that will be inscribed in the rectangular shape.

After I got a chance to take a closer look into the Formpoet’s workshop in Vienna, it didn’t take me long to come up with a new claim saying “Sophisticated Handcraft from Vienna”. It adds up to the whole shape of a new branding tone of voice.

The flexibility of the design allows it to be placed in the web, but also on different products & packagings themself.