WYLDR - Packaging Design — marika lua

Marika Graczyk - Art Direction - Graphic Design - Illustration

WYLDR

WYLDR is a sustainable food brand from Germany. We worked together on this design and illustration project for their packaging to improve brand recognition and communication across Germany.

Focus on organic

Each design element was carefully created to tell the brand's unique story and connect with the target audience. I drew inspiration from online images and also used AI generated photos as a base for the handmade illustrations.

The chosen colors and fonts aim to evoke emotions related to locally sourced, organic food from farmers, highlighting the products' sustainable nature.

Details that matter

The designs use natural elements to catch attention and connect emotionally with customers. This helps boost brand recognition and builds loyalty, as consumers resonate with WYLDR's values and mission.

Process

Smooth collaboration

For the communication and drafting phase, we used Figma, which facilitates collaboration on the project and allows for direct commenting on ideas.

Outcomes that match the brand

During the initial draft phase, I developed a variety of concepts, enabling the WYLDR team to select the direction that best aligned with their vision.