Sidekick Health - Brand Design On The Landing Page — marika lua

Marika Graczyk - Art Direction - Graphic Design - Illustration

Sidekick Health

Sidekick Health is a digital health company that offers personalized, multi-condition support through its platform, helping patients and healthcare providers manage chronic diseases effectively.

For this project, I contributed to ensuring brand consistency across the Payers page. This section of the website is designed to showcase how Sidekick’s platform can benefit health insurers by improving patient outcomes, reducing costs, and integrating seamlessly into existing healthcare systems.

My role in this project involved aligning the brand’s visual identity, supporting creative direction, and refining design elements to maintain a cohesive and engaging user experience. While I was not the web designer or developer, I played a role in guiding the visuals and ensuring that the final design reflected Sidekick’s brand vision.

In this landing page I wanted to focus on using clear visuals, icons, and structured content to simplify key messages for payers. There is a balance between professional credibility and engaging storytelling, ensuring a smooth user experience.