GRIPS - Marketing Assets — marika lua

Marika Graczyk - Art Direction - Graphic Design - Illustration

GRIPS Energy

Where design meets sustainability - in collaboration with GRIPS Energy, a pioneering renewable energy investor and contractor. I had a chance to redefine their visual narrative. We’ve completely reworked their corporate brochure, corporate flyer, and case study flyer to align with brand’s guidelines.

Corporate Brochure

Corporate flyer

Case study flyer

Process

GRIPS company contacted me because their existing flyer was confusing their clients. Although it wasn't poorly designed, it had too many visual elements. My task was to simplify the visuals and enhance the content. I proposed creating a clear infographic with icons and open space to explain this complex topic. I also aimed to align it more closely with their brand guidelines, by enhancing the yellow and black tones, as well as using the drawing elements and photography that reflects on the flyer localisation.

Improved readability & brand communication

Multiple proposals

During the process I had particularly enjoyed drafting various concepts for the cover of the brochure that you can see below.