Inside Coffee is a collective of coffee enthusiasts from Nairobi & Berlin. They believe that radical transparency is an important step towards a fairer world trade. And what could be more obvious than getting the information from the producers themselves? Thanks to Blockchain technology it became possible.
The shape of the logo was inspired by a coffee cup standing on top of the plate. As you look from the top - you look “inside (the) coffee”.
Each pack has a unique code that allows you to follow in the footsteps of your Inside Coffee. You can discover what is normally hidden, for example who roasted your coffee and how much they earn with each package. For every package you get a loyalty point worth 50 cents. You decide for yourself whether you want to use it as a discount for your next order or send it to the farmer as a tip.
Photos by Marco Lombardi