This project aims to create a cohesive and visually captivating brand identity for a masseur specialising in therapy, aromatherapy, and prenatal therapy. The focus of the project lies in crafting a logo that effectively represents the Kaja’s unique services and promotes a sense of tranquility and wellness.
The central element of the logo is a pair of hands flowing gracefully, symbolizing the masseur's healing touch and expertise. The fluidity of the hands conveys the therapeutic nature of the services offered, while the simplicity of the design ensures a timeless and elegant appeal. The color scheme revolves around a combination of black and turquoise, with the intention of creating a sense of calmness and professionalism.
To maintain consistency across various brand touchpoints, the project also encompasses the use of black and white photography. The photographs, intentionally stripped of color, exude simplicity and sophistication, reinforcing the brand's minimalist aesthetic. This monochromatic approach allows the focus to remain on the visual impact of the images, emphasizing the transformative power of the masseur's treatments.
